The Story Behind the Brand
Jean-Charles Zakaria’s childhood obsession for fabrics, patterns and textures pushed his interest and taste for fashion further and has led him to showcase his
creativity.Pursuing his dream as a fashion designer inspired his first launching for his Haute couture collection “Re-belle” one of his biggest achievements that led to a successful fashion show at the age of 18. The feedback was unexpected, he was ranked as one of the talented designers at a small age. Nominated as ‘the smallest fashion designer in the Arab world’ in 2013.
His admiration in fashion pushed his interest to learn to another level, where he
decided to start a fashion design internship at London Fashion School. This experience was a challenge that pushed him to always believe in himself and grow in his fashion career.
Following his instinct was the beginning of building his own fashion brand which made him grow further and create more collections.JC says:
“My biggest piece of advice is to spend time really knowing who you are and then, choosing a piece of outfit that suits you accordingly.”
Our Philosophy
At the heart of our brand lies a deep belief in the power of fashion to express identity, emotion, and presence. We create with soul — blending refined craftsmanship, bold individuality, and a commitment to authenticity.
Our designs are inspired by personal stories, cultural contrasts, and the quiet strength in vulnerability. Fashion, to us, is not about trends — it’s about timeless self-expression. Each piece is a dialogue between emotion and form, made to empower the wearer to feel seen and unforgettable.
Our Core Values:
Authenticity. Craftsmanship. Emotion. Confidence. Individuality.
Our Journey:
- 2013 – Opened our first atelier in Beirut, marking the official beginning of the brand.
- 2015 – Expanded to Riyadh with a second atelier, reaching a wider audience in the Gulf.
- 2023 – Launched our Dubai atelier, introducing our vision to a global and cosmopolitan clientele.
- 2023 – Featured in Elle Arabia and worn by regional celebrities.
- 2024 – Debuted at Paris Fashion Week, showcasing our collection on an international stage.
- 2024 – Voted #1 Designer in the Middle East by a leading global fashion magazine.